Welcome to a very exciting New Year’s series we have planned for the next couple of weeks called “How Will You Lead in 2011?” We’ve asked several of our authors to give us their own response, including Stephen Denning, Sylvia LaFair, John Spence, David Aaker, Bob Herbold and Jim Kouzes. Check back every day for a new answer and make sure to share your own with us on Twitter and Facebook.
“By innovation, by developing offerings that create new categories or subcategories that make competitors irrelevant, by creating brand building programs that break out, and by harnessing social media. “
David Aaker is the author of the forthcoming “Brand Relevance” and is Vice-Chairman of Prophet Brand Strategy, an executive advisor to Dentsu Inc., and Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley. He is one of the world’s leading gurus on branding.
Find him on Twitter: www.twitter.com/davidaaker
And the Web: www.davidaaker.com