We are celebrating today’s release of the current #1 book on Amazon.com, “Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity by Josh Linkner.” Congratulations, Josh! Read about the book and watch the video below; purchase by clicking here. (And be sure to check out the author’s website at http://joshlinkner.com/)
“As economies and world markets continue to change, businesses are constantly being pulled into cost cutting, automation, and risk management. Although these are important elements of business success, we can’t lose sight of the driving force of prosperity, the reason that any company exists in the first place, the source of both business and human fulfillment: creativity.”—From the Introduction
In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul. Drawing on interviews with hundreds of successful CEOs, entrepreneurs, and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line.
Disciplined Dreaming outlines a proven, easy-to-apply 5-step process—Ask, Prepare, Discover, Ignite, and Launch—that will help you and your team develop your creativity chops. Through illustrative stories, real-world examples, and fun yet practical exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions.
Designed to be flexible, Disciplined Dreaming clearly demonstrates how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. With Disciplined Dreaming, even the most resistant corporate bureaucracies can cultivate creativity and become more competitive in today’s shifting marketplace.
Praise for the book:
“In today’s fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking—and those who take it will also have a lot of fun along the way.”—Bill Ford, executive chairman, Ford Motor Company
“Disciplined Dreaming is a road map to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must-read to compete in the next era of business and life.”—Charlene Li, founder, Altimiter Group, and author, Groundswell and Open Leadership
“At Zappos, one of our core values is to be adventurous, creative, and open-minded. Disciplined Dreaming can help spark your creative potential.”—Tony Hsieh, CEO, Zappos.com, and author, Delivering Happiness
“Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential.” —Jennifer M. Granholm, governor, State of Michigan
“There’s a lot business people can learn from jazz musicians. The days of managing by musical score are gone—today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you—and it won’t be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser.”—Keith McFarland, author, The Breakthrough Company and Bounce
“The creativity gap is real and it’s getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will.” -Seth Godin
Meet Josh and learn more about the ideas covered in “Disciplined Dreaming”: