We are ecstatic to announce the release of the brand new book Get Lucky by Thor Muller and Lane Becker (co-founders of Get Satisfaction). In their book they show that serendipity isn’t an abstract or magical notion – it’s a practical skill and one that you can put to work in your business. With this “mind-preparer” (as Dan Pink called it) you can actually prepare for the unpreparable.
Beth Comstock (Chief Marketing Officer, GE) put it perfectly, saying, “In business, we plan to avert disaster, launch products, and forecast financials, but rarely do we plan to Get Lucky. This method of planned serendipity should be part of every innovator’s toolkit.”
And here’s something else for your toolkit (that’s free): To coincide with the book’s release the authors had this handy infographic created. If this sort of thing appeals to you, be sure to click the share button above this post and share the love.