The media has been all a buzz over JBbiz March-release Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. Check out a few of the most recent articles on the subject:
- Stanford Social Innovation Review gives readers an excerpt from the book, describing the creation of the Mitticool- “The fridge [that] consumes no electricity, is 100-percent biodegradable, and produces zero waste during its lifetime.”
- This Economist article focuses on the book’s theme of cutting costs – Jugaad Innovation is all about frugality – and discusses the growing conversation between Eastern and Western businesses. (They also deemed Jugaad Innovation the “most comprehensive book yet to appear on the subject.”)
- Forbes looks at Jugaad Innovation from a very practical stand point, pointing out the areas of American life that could be enhanced by using the methods outlined in the book.
- In this Harvard Business Review post, the Jugaad Innovation authors site examples of how the Jugaad mindset is being put to practical use in the United States.
Have you heard of jugaad innovation? Got the book already? We’d love to know what you think in the comments section.