It’s a fact that companies so far have only scratched the surface of what can be achieved with social media.
Enter The Social Media MBA, new from Christer Holloman, the man the London Evening Standard called “one of London’s Top 25 Most Influential Individuals within New Media.” Holloman was also recipient of The Telegraph’s 2011 Digital Award (Industry).
In The Social Media MBA editor Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational tool written explicitly for experienced social media professionals.
Featured in the book are case studies produced by the social leaders at these brands:
ARM by Kerry McGuire Balanza – Director of Strategic Marketing
Aviva by Jan Gooding – Global Brand Director
Dell by Stuart Handley – Communications Director
Evans Cycles by Will Lockie – Head of Social Media
GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager
Kodak by Madlen Nicolaus – Social Media Manager
Phillips by Hans Notenboom – Global Director B2B Online
Sage by Cath Sheldon – Online PR Specialist
The best way to learn about the book is to hear from several of the contributors, including Holloman, in this short video:
*Be sure to connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com, or search for the group on LinkedIn to stay updated on the latest, ask questions and/or join discussions.