Category Archives: Marketing & Communications

Handling the Media When Bad News Happens

admin by April 2, 2012
When the news isn’t good, people must be front-and-center to tell their story before others start telling it for them. Robert Dilenschneider, former boss of PR firm Hill and Knowlton, used to say that when the news is bad, “tell it all and tell it fast.” When bad news happens, people have a tendency to…
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New Truths About Marketing Success

admin by January 26, 2012
CEOs and Boards are demanding that Marketing become a strategic growth driver and catalyst for profitable growth. To meet that demand, Marketing must make certain that its insights pervade the organization, thereby helping the company drive its growth agenda and reach its financial goals and aspirations. To meet these demands, the Visionary Marketer must learn…
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The Consuming Psychology of a Year-End Sale

admin by December 27, 2011
Ready to hit the malls (or the Internet) one last time to catch some irresistible year-end bargains?  Here’s why sales work.  They:
  • Take away that rational process of considering if something is “worth it.”  If it was $100 and it’s now $30, we tend to think, “It must be worth it” and buy impulsively.  Incidentally, that part where
…
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David Aaker on “Patagonia, A Trailblazing Brand That Walks The Walk”

admin by December 16, 2011
This article by JBbiz author and brand expert David Aaker ran on FastCompany’s FC Expert Blog last week – you can view it on their site here. Since Aaker’s latest book Brand Relevance scored a spot on Strategy + Business’s Best Marketing Books of 2011 list, we thought it would be especially fitting to recognize…
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5 Mistakes People Make Reading Your Body Language

admin by November 30, 2011
Today’s guest blog post is coming to you from author Carol Kinsey Goman, Ph.D., an executive coach, consultant, and international keynote speaker at corporate, government, and association events. She’s the author of “THE SILENT LANGUAGE OF LEADERS: How Body Language Can Help – or Hurt – How You Lead.” Carol’s websites are http://www.NonverbalAdvantage.com and http://www.CKGcom. You…
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Brand Preference vs. Brand Relevance – from author David Aaker

admin by February 10, 2011
Our guest post today comes courtesy of author and marketing guru David Aaker, who originally wrote this piece for the AMA Marketing News. Joe Tripodi, chief marketing and commercial officer for Coca Cola, says about Brand Relevance, “Aaker has nailed it (again)! The long-term viability of a business is inextricably linked to gaining a…
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#3 – How Will You Lead in 2011?

jossey by December 29, 2010
Welcome to a very exciting New Year’s series we have planned for the next couple of weeks called “How Will You Lead in 2011?” We’ve asked several of our authors to give us their own response, including Stephen Denning, Sylvia LaFair, John Spence, David Aaker, Bob Herbold and Jim Kouzes. Check back every day for…
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Author Guest Post – Jeff Ansell “When The Headline is You”

jossey by December 9, 2010
  Former award-winning journalist Jeff Ansell is author of "When The Headline is You: An Insider's Guide to Handling the Media," and is founder and principal of Jeff Ansell & Associates, a communications consulting firm that helps Fortune 500 companies create strategies to manage high profile, tough issues including the Erin Brockovich case. Whether delivering good…
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Podcast Interview with David Aaker of “Brand Relevance”

admin by November 21, 2010
David Aaker talks about what makes brands relevant today. Jb aaker brandrelevance by JosseyBassBusiness
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Forbes.com: Three Big Myths Of Executive Public Speaking

jossey by December 7, 2009
Nick Morgan, author of Trust Me: Four Steps to Authenticity and Charisma, wrote a piece on public speaking for Forbes.com. In this article, Nick debunks the most common myths of public speaking: In my two decades of work with executives on their communications, I've seen some myths come up over and over again about…
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